[00:00:00] Mick Hunt: Cause you’re big on branding, brand identity. What are three components that people need to think about when they’re building a brand? 

[00:00:06] Samara Beth: Well, you need to know who your audience is. That’s key. You kind of have to be part of whatever environment you’re in and figure out what’s your purpose, what’s your why, what’s your passion.

[00:00:16] It might change. You have to be flexible. And then you build that brand based on what you really want to do, genuinely really want to do, and then what the market is paying for. That’s one. I guess the second would be being a chameleon and being able to evolve on your own. Change. And the third thing when it comes to brand is you have personal brand and then you have your business brand.

[00:00:38] So your personal brand is, who are you?

[00:00:45] Podcast Intro: Welcome to Mic Unplugged, where we ignite potential and fuel purpose. Get ready for raw insights, bold moves, and game changing conversations. Buckle up. Here’s Mic. 

[00:00:56] Mick Hunt: Ladies and gentlemen, welcome back to another exciting episode of Mic Unplugged. And today’s extraordinary guest is a dynamic entrepreneur and creative visionary known for her innovative approach to storytelling and brand building with a passion for empowering others and a keen eye for details.

[00:01:15] She’s made a significant contribution to the world of media and business. Her work has inspired many to think outside the box and embrace their unique voice. Please join me in welcoming the creative, the empowering, and the visionary, Ms. Samara Beth. Samara, how are you doing, dear? 

[00:01:34] Samara Beth: Thank you. I feel like the crowd goes wild.

[00:01:37] Mick Hunt: They’re doing it right now. Literally 10, 000 people just erupted and clapping just for you. 

[00:01:42] Samara Beth: I love it. Oh my gosh, that was an amazing intro. 

[00:01:46] Mick Hunt: Absolutely. 

[00:01:46] Samara Beth: I am fantastic. I’m here in sunny, hot Arizona, Scottsdale. 

[00:01:52] Mick Hunt: Yeah, this time of the year, like literally if you go to Scottsdale or anywhere in Arizona, the desert in particular, like you have to do everything by like six o’clock in the morning.

[00:02:01] Last year, I was out in Phoenix. And me not really knowing the lay of the land, I’m like, yeah, I think I’m going to go out for a little walk around like 1030 at 1035 I was back in the Airbnb, couldn’t take it. 

[00:02:14] Samara Beth: Yeah, yeah, yeah. That’s why we have Mr. Zed shopping center parking lots. 

[00:02:19] Mick Hunt: Yeah, 

[00:02:20] Samara Beth: it’s very unbearable.

[00:02:22] When I first moved here, it was right before COVID, it was January, December 2019, then January 2020. But it hit like record highs and nobody was out. There were summers where, since I’ve moved here, that it’s been 125 degrees Fahrenheit. I moved here from Canada, and I was like, I’m melting. Like, you, you can’t breathe.

[00:02:42] You faint, you melt, you’re drinking hydration packets every day. So when people come to visit, I literally hand them sunscreen and hydration packets. I believe 

[00:02:52] Mick Hunt: it. You have to have it out there. So Samara, I’m honored to have you here. I’m honored that you’re blessing us in the audience and the viewers and listeners with your presence today, because you’re one of the people that I admire the most.

[00:03:06] And your journey is amazing, but more importantly, the human being that you are is what I’m most proud of for you. And so I’d love for the listeners and viewers to just, you Understand your journey from, you know, going from the media industry to becoming this leading entrepreneur. And create a visionary that you are.

[00:03:24] Samara Beth: Well, my heart’s beating fast. I’m gonna cry. You might make me cry. Is this like the Larry King show where everybody cries? 

[00:03:33] Mick Hunt: Let’s do it. 

[00:03:34] Samara Beth: I’m gonna call Diana and be like, You did not tell me that I’d be balling on McShow. That was Not what you said. Um, I appreciate all those kind words. I hope I can live up to all of them.

[00:03:44] I will say that being in the event industry has been an incredible experience. I’ve been producing corporate, social and nonprofit events and destination management for 30 years. I was married to um, a nuclear submarine officer who went into oil gas construction expat. So we moved a lot and that required moving businesses, starting businesses over, moving my family, my children.

[00:04:10] And so it’s always a journey and it’s, it’s always challenging. Even when I felt like I was an introvert and shy among certain communities. Yes. Everybody gets, yes. I know. It’s funny because Put me in front of kids and put me in front of men, you know, and elderly. And I am like all in personality, but you put me in a group of females in my own community and I get so insecure.

[00:04:42] It’s wild. And I think a lot of that is because I have been surrounded by communities that have, were raised with a great deal of wealth. And I feel like I didn’t come from that per se, and that adds to that level. And so I have actually been introduced to the life of luxury in the last few years. I didn’t even know it was untouchable for me.

[00:05:07] It was an untouchable. We look, we don’t touch. We go into a store, we go right to the sale rack. We shop consignment, we get hand me downs. That was actually my upbringing. And it just, I think part of that is that I’m a third generation Holocaust survivor. And my mom was born in Munich, Germany after the war, and they came over through Ellis Island.

[00:05:27] It’s a really neat story. All my grandparents were entrepreneurs. All of them. And I didn’t even realize it or think about it until recently when I was in an interview and someone said, where did that come from? Why did you become an entrepreneur? And I’m like, was it genetic? And I’m like, well, no, not really.

[00:05:47] And then I’m like, Samara, your father’s an attorney and had his own law firm. Your mother started her own business. She did events and conferences for near death studies. And she did other things. And they did real estate and flipping homes. Her parents didn’t speak any English. They only spoke Polish and Yiddish, which is like German.

[00:06:06] And they only knew numbers and they were really smart. So they had liquor stores and grocery stores. And my mom grew up working in those. And then her brother became one of the top research neurologists for the country. And then my other side, my dad’s parents, I don’t remember they passed away when I was young, but my grandpa owned a bar and by the Pimlico racetrack in Baltimore.

[00:06:27] That’s where I grew up in Baltimore. And so I’m thinking to myself, Well, yeah, I guess everybody in my family is an entrepreneur. It’s 

[00:06:35] Mick Hunt: in the blood. It’s in the blood. It’s in the blood, 

[00:06:38] Samara Beth: but why did it take me 40 some years to figure that out is beyond me. 

[00:06:45] Mick Hunt: No worries at all, but you got it figured out. And I think you probably knew at a young age.

[00:06:48] Anyway, you’re probably just fighting it a little bit. You probably know. 

[00:06:52] Samara Beth: Yes, I always wanted to be an event planner. My mom produced conferences and I was her OCD type A personality. Like you would open my drawer and my socks were color coordinated by rainbow growing up. Yeah, I think it’s a disease.

[00:07:06] Mick Hunt: You’re the person that I can’t get along with, or actually I need you as a best friend because I’m colorblind. And so I’m going to have on two pair of socks that I think are the same color. And one’s going to be like bright green and the other one’s going to be light blue. You know, that’s just how I’m gonna roll.

[00:07:20] Samara Beth: Well, I could give you a lecture about the difference between turquoise, teal, and light blue, and ocean blue, if you 

[00:07:28] Mick Hunt: want. So we should, and I’m solely sidetracking this conversation, but there’s only one blue that matters, and that is Carolina blue. And you know, I have a lot of family and friends that, that like another college, um, but Carolina Blue is a trademarked blue, just so that the world understands.

[00:07:45] Samara Beth: That’s it. It’s just that. So speaking of the Carolinas, I lived in Charleston for a year. 

[00:07:52] Mick Hunt: Really? 

[00:07:52] Samara Beth: I did. The low country. That’s where my brother 

[00:07:54] Mick Hunt: lives. I live in South Carolina right now, but not Charleston. 

[00:07:58] Samara Beth: Can I come visit just to eat shrimp and grits, please? Thank you. 

[00:08:02] Mick Hunt: Hey, actually, it’s a specialty of mine.

[00:08:05] Okay, well I’m coming to visit you. Let’s go. Let’s go. So, Samara, on Mick Unplugged, you know, we like talking to people about,

[00:08:34] Samara Beth: So, in the beginning, it’s hard to figure out what that is, and interestingly enough, I was originally a psychology major in University of Maryland, and I went through that process, and I had my own stuff, like eating disorders and depression things as a kid. I’m an insomniac. I take like five medications to go to sleep at night because my brain goes crazy.

[00:08:57] So, all those things. led me to, I wanted to help people with disabilities and psychology. So I actually volun my co op in high school was at two, a middle school and a high school, like people up to the age of 21 with severe disabilities. And that was my co op, my internship. And then I went into that in college and I was like, Oh my gosh, I really want to do this and help people.

[00:09:20] And I had a learning disability. Which is a whole other story, like crazy stuff that’s never happened to anyone, no human being ever on this planet, it’s happened to me. I’m like the one percent for everything I feel like. Oh, that only happens to one percent? Okay, so it’s gonna happen to me when I have a surgery, or anything.

[00:09:39] So I feel like the one percent. So all these things that have evolved through my life, Has gotten me to where I am today, but my why has changed throughout my life. So when I was a psychology major and they made me be, uh, for extra credit, we had to be on the sofa of a grad student and they were practicing on us students.

[00:10:03] That’s when I realized, nope, not doing that to anybody ever. That was horrible. I literally marched up to the office and I said, I want to change my major. And I was like, I’m going to do events. I’m just doing events. I helped my mom with conferences. I planned the ski trips. I did the proms, all the prom decor and all that kind of stuff.

[00:10:23] This is who I am. I was a balloon artist in college at the big gift shop there that did balloon arts and arches and columns and all that for the universities and all the other stuff. I was like, I want to do events. So I immediately said, okay, well there was no hospitality event program at university of Maryland back in the nineties.

[00:10:41] So I went for public relations in the college. Of journalism and that was perfect because I learned that I do not want to be a reporter I do not like or trust the news and Yeah, true story and I became the top pr ssa public relations student society of america Student I won the awards My name was mentioned a gazillion times at graduation and my parents and everyone was looking at each other saying who were they talking about?

[00:11:08] Because I wasn’t very smart in my mind. I had a learning disability I had to take my exams in the Disability Service Center, or the teacher’s offices, my senior year of high school and four years of college. And people were, my friends and my boyfriend were like, where are you? And there were like 600 people in a room in, in college.

[00:11:27] And they’re like, where are you? Why aren’t you taking the test here? And I’m like, Oh, the teacher let me do it. I had to like come up with stuff because I was so humiliated by it. But my brain organizes. in a different manner. And it ain’t linear, I’m gonna tell you that. And all those Scantron tests and all those questions, they all are a linear manner.

[00:11:48] It’s very complicated to explain. But anyway, I knew what I didn’t want to do for a long time going through all that process. And then I was planning all the events, you know, for the sorority and then I was philanthropy chair. I was always doing non profit work because that’s what my mom did. And so I was always doing non profit work.

[00:12:05] I was always chairing events. I was always on a board, a very engaged, very active person. And that continued on. I did marry someone from the Naval Academy. So that was definitely a change of pace and we moved a lot. And all the engagement and all the things that I was doing was I need to get out there and I need to meet people, I need to create a village, I need to make friends, I need to be involved, I need to be on the boards, I need to be at everything.

[00:12:31] I need to, I need to, I need to, and I kept doing it and doing it and doing it. Of course when we lived, we were stationed in Hawaii and my son at 13 months old was diagnosed with autism. And that was like, uh, he was born in Florida. We lived in Florida. I had a six week old, eight duffel bags, and two cats, and the Navy flew us three flights from Florida to Hawaii.

[00:12:57] It was 24 hours of non stop flying, and we get to Hawaii, and we didn’t have a home. We were living in the military hotel until we could find a place to live, and we did, and Hawaii was like, amazing for three years because it’s gorgeous. But while some people’s kids were able to have playdates and were able to eat cereal bars at a certain age and were able to do certain things, I had a son projectile vomiting everything he ate for two years with white carpet.

[00:13:26] Mick Hunt: Wow. 

[00:13:27] Samara Beth: So I went through a lot. We had five people at the house every day training him. We did early intervention. In 1994 and 95, all you knew was Rain Man. I was told that I gave my kid autism because I ate tuna. I swear to you. Like, this stuff, it was crazy. And the doctor who first diagnosed him said, We’re like, what does that mean?

[00:13:52] Because we’re just like jaw drop. We’re like autism. What does that even mean? He said well, let’s just say your son will never be a politician and I’m like, well, that’s good Cuz I don’t really love him, but no one’s gonna tell me my son is not gonna be a politician. You know what I mean? That’s when you’re like, I’m gonna stand my ground.

[00:14:11] And so we had second and third opinions and got him into like the top center in Baltimore and all that stuff. And so we just kept doing it. We just kept, you know, behavioral therapist, occupational therapist, whatever. He was terrified of children, cried all the time. I had to keep throwing him into lion’s den.

[00:14:28] I had to quit my gym memberships because he couldn’t be in the daycare because they would keep calling me on the intercom. Please come get your son. And it just was a nightmare, but we got through it. And so everything that i’ve done Has led me to where I am. And at one point I left my career as a corporate event planner in New York city, because I was still working for them as we were moving around to be a pampered chef consultant.

[00:14:53] Which is such a military spouse thing to do because 

[00:14:57] Mick Hunt: I didn’t know this about you. Yes Well, I thought I knew everything about Samara 

[00:15:02] Samara Beth: top recruiter President’s Awards Okay, won all the trips earned all the trips. I didn’t win on my earned him earned all the trips work I started in Florida moved it to Hawaii moved it to Texas ran it for eight years Eight and a half years, very successfully.

[00:15:21] I had a great team, kept moving my business, starting over, but keeping the clients back where they were. And I traveled and I spoke, they had me, I was honored to be a presenter, to be an instructor, a coach, a teacher in the breakout rooms. I was on the Dallas convention center speaking in front of 3, 000 advanced coaches.

[00:15:40] I became an advanced director. My pictures are all over these banners. My mom came, she’s like, Oh my God, you’re like larger than life. I’m like, I know this is crazy. Like it was crazy. And they had big, big plans for me at that company. And, but we were moving from Northern Houston, Jersey village, going down to Maryland, different area.

[00:16:02] Cause I was falling asleep. On the HIV lane while pregnant. So I got my son into this private school and I was driving like an hour each way. And I was so tired, pregnant. And so we ended up moving because also my husband was getting his MBA at the same time. So I felt like a single mom essentially, because when they’re getting their MBA, they’re always, cause he was also working full time.

[00:16:20] So it was like, I felt like I was like doing everything. And I was so far from my community, my village. So I moved further down. So I left. I left my job at with the Pampered Chef. It wasn’t a job. I owned my own business with them, but I left it to go back into the event industry because I missed it. And I went back into it.

[00:16:40] And then 2008, obviously we had the bailouts and the economy dropped and everybody was like panicking. And I was working for an amazing DMC corporate event planning company there. That’s still in business. I’m still blessed that the companies are all still in business that I’ve ever worked for means I didn’t like do anything horrible.

[00:16:59] I’m just kidding. Um, no, they just, they’re still standing, but we had 2008 and then hurricane Ike came and just wiped us out in Houston. And so I was let go among, along with like three other people out of like five. And now it’s funny. Cause one of the people that got let go. She now runs the company, she bought it.

[00:17:19] So they, she came back. So, you know, things happen. We’ve, in the event industry, we’ve been through the ebbs and flows, the camel humps, you know, we’ve been through a lot. And I have transitioned, so every time I moved, I had to transition with the market that I was currently living in. You know, people talk about market research.

[00:17:37] Well, it’s also community research. You know, what community do I want to be a part of? Where do I want my son to go to school? Can he be mainstreamed into public school? No. And so that’s even like, that’s the shorter of it, Mick. I mean, so my why to answer that, cause I do always go transition back to what you first asked.

[00:17:56] My why is always changing. And my why today, as I own my own brand. I had my company Celebrations by SMART for 12 years. It was social events. Because I didn’t want to do the whole bidding wars and all the things you have to do with corporate. So I went back into social. Planned bar and bat mitzvahs and weddings and birthday parties and holiday parties and house parties.

[00:18:17] And then I moved it to Vancouver, British Columbia when we had to move there. I lived there for five years and then moved to Arizona right before COVID, December 2019. And I got divorced after 22 years and started a new brand, Samar Beth and Company. And that’s what brings me to where I am today. That’s actually the short version.

[00:18:38] Mick Hunt: Wow. Appreciate it. 

[00:18:40] Samara Beth: Sorry about that. We’ll have the long 

[00:18:42] Mick Hunt: version over a cocktail or something. 

[00:18:43] Samara Beth: Yes. 

[00:18:45] Mick Hunt: There we go. So a lot that I want to unpack and unplug from what you said. Number one, I love the term wasbin. So for everyone out there, Samara has trademarked that term wasbin. It’s hers. She owns it. It’s hers.

[00:18:56] Samara Beth: I do own it. 

[00:18:57] Mick Hunt: But dealing with change and the frequency of change, Is what a lot of people, whether you’re an entrepreneur, a solopreneur, a business leader, you have to deal with, and the world doesn’t talk about it. Right? Like when you watch social media videos, the world is easy. If you do these five things, you’ll be a billionaire, right?

[00:19:16] And then there’s only like a handful of billionaires because no one can do those five things. Right. People don’t talk about change. And what I’ll say is change management. How do you deal with the frequency? of that change. And sometimes you know the change is coming, but most times it’s like, holy crap, this just happened.

[00:19:35] And I have to deal with it because I’m also responsible for people putting food at their table. 

[00:19:41] Samara Beth: Oh, I have a great example for that one. 

[00:19:44] Mick Hunt: Let’s go. 

[00:19:44] Samara Beth: May I tell it? 

[00:19:46] Mick Hunt: Yes. 

[00:19:47] Samara Beth: 9 11. It’s hard to paint the picture on this because it’s so confusing for people. But 9 11, We lived in Florida in Amelia Island, but we were based in Kings Bay, Georgia, which is the submarine port.

[00:20:00] And I was still working for the company in New York City. So I would fly back and forth and work events. And in this particular period, there’s two crews on the submarine. There’s the blue and the gold on the, the one that has the nukes on them. There’s two kinds of subs. I know a lot about submarines.

[00:20:16] It’s crazy. So our crew was in and the other crew was in too, but they were transitioning. So I was in New York city working in event with pharmaceutical clients. The clients that we had in New York were fortune 100, 500 companies. And so I worked with all the pharmaceuticals were my clients and you know all the big like coca colas and Visa MasterCard all the big ones.

[00:20:37] So we were doing a like a hundred and fifty pharmaceutical reps. event and I was staying at the Hotel Intercontinental because I didn’t live in New York anymore. So I was staying at the Hotel Continental with the clients and I was there like when I would come into New York usually they’d have me there for a couple weeks because then I would do site tours with clients and we would do company stuff and I would just meet do as many meetings as possible while and be in the office.

[00:21:02] And in that particular time, I was in New York a week before 9 11, and I was, I remember it like it was yesterday. It’s unbelievable. But I was at Windows in the World that weekend giving a site tour to my client, which was YPO Twin Cities. And I remember that the couple that was there for the site tour.

[00:21:21] He was scared of heights, and we were at Windows on the World, which is the restaurant and venue on the top floor of the Twin Towers, for those who don’t know, the World Trade Center. And it’s interesting, because we talked to, like, Millennials and other generations, they don’t even know what that is, right?

[00:21:34] They just learn about it in school, but they don’t really quite understand and grasp it. 

[00:21:38] Mick Hunt: The magnitude was deep. Deep. 

[00:21:40] Samara Beth: Deep. And we’re going through it. Right now in a different way and it’s very close to home to me because I’m a granddaughter of Holocaust survivors So we’re at windows in the world on the top floor and we’re waiting on the elevator and there’s big windows everywhere, obviously and The client’s scared of heights and my boss and I were like looking at the view out the window like, you know checking everything out and He’s like she’s like come look at this come look at this and he’s like I’m scared of heights.

[00:22:05] I’m good He was standing back and she’s like, you’re fine up here like it was kind of like scared of heights What are we doing an event at windows in the world for you know, like kind of like mocking it like why are we even here? You know, it’s like well, I’ll just stay back whatever that was Saturday and Saturday and Sunday I was doing airport meet and greet because that’s what we did.

[00:22:24] It was all white glove high end service So we were meeting and greeting everybody at the airport and back then you could go all the way up to the gates To greet people. So we had professional, you know, tour guides and all that. They would greet them, put them in the vehicles, the sedans, limousines, mini coaches, whatever, bring them to the hotel.

[00:22:40] So we had a disaster. It was raining. The weather was so horrible. It was one of my worst airport meet and greets except for when I had to deal with blizzards, okay? Everything was going wrong. And then 9 11 happens and it’s a gorgeous clear day. I don’t even think there was a cloud in the sky. I have to go back and look at the photos.

[00:23:00] We had an event going on at Ellis Island for another client that weekend as well. So our photographers who are like our dear friends from Maryland, they actually photographed my wedding. Um, they were in town because we were bringing them in for corporate events. So they’re at Ellis Island, uh, with the other part of our team.

[00:23:18] Working this other event who, I don’t even know who the client was because it wasn’t even mine. It was, it was my colleague, my coworkers. So I had my pharmaceutical reps. So that day our buses and our tour guys went and got everybody from Intercontinental, took them to the hospital where we were having, they were having meetings and working, meeting with doctors and having meetings and all kinds of stuff, whatever they were doing.

[00:23:38] So then I got on the subway and I’m going to my office. And our office is in Chelsea. So I’m going to the office. I get off the subway and I’m like, such a gorgeous day. I’m so happy. I’m at Hotel Intercontinental, which is gorgeous. I’m going to see Blue Man Group with my client that night. Like, walking on air.

[00:23:55] I come out of the train and it’s right where the Flatiron building is. And, uh, Everyone’s just like stopped and like what’s going on? And so um, people didn’t really know but we saw all the smoke and everything was happening and it was and then as I’m looking up they’re all like pointing and so we look up and as I’m looking up I’m watching while the second you don’t realize what you’re seeing, but the second plane is going into the second tower.

[00:24:23] And, but you’re not like sure what’s happening. So I’m like, what’s going on? They’re like, I don’t know, something’s happening, like, blah, blah, blah. And so Cause they didn’t say it was a terrorist attack yet. It was just too soon. So I’m sprinting to my office. I’ve, my hair is standing up now. I have goosebumps.

[00:24:41] I’m sprinting to my office like crazy fast. And I go up and our office is in the Mason building, which is amazing. Highly secured. You can imagine they probably have a cup down there. Um, so it’s a Mason building and they all know us and I’m like, what’s going on? And they’re, they’re like, we’re, we’re not sure, but we think, cause they’re in on the, no, I race up there and we’ve got radios on.

[00:25:06] We’ve got like the, the old. 13 inch screen, black and white TV, trying to get the news going because our internet stops working and our cell phones stop working. Like all technology wasn’t working because this is where a lot of hubs and a lot of things are happening in that part of town. And so all of our, and everybody’s on the phone.

[00:25:29] Well, when all of New York City is trying to make a phone call. You can imagine, it’s not, you have no reception, you can’t get through anywhere. So, it started to get really bad. And so, we’re thinking that they’re gonna fall, you know, onto all the rest of the buildings, that they’re gonna go, you know, timber.

[00:25:46] That’s what you’re thinking is gonna happen. Like that’s common sense. That’s what your brain is thinking and you’re watching the smoke and everything that’s happening and we’re on the roof of our building and we could see everything from there and you think, you know, 23rd Street, downtown, like the financial district, it seems like it’s so far away, but it’s actually not.

[00:26:03] Especially when it’s a clear day and you’re on the roof and we’re there and we’re holding on to each other. And we don’t know what’s going to happen, but we think that these buildings are about to timber on all the other buildings. And my coworker lives down there and it just, we’re like, where is everyone?

[00:26:23] Plus we were just there. We have friends that work there. We have family there. Like we’re freaking out. Everyone’s freaking out. We’re up there and we watch the buildings go down. And for those who haven’t seen that. I’m sure you have in the news on TV, but those buildings were built to go down to crumble down from top down to bottom floor and not to timber.

[00:26:48] But nobody really knew if that construction was going to work. And it did. Which was horrible. We lost people. We knew a lot of people who live there, who work there, people who had a doctor’s appointment that day, people who were running late that day, you know, people who had all these things that happen and they’re still alive today.

[00:27:07] And those. And my family and my, my husband at the time thought I was there because he knew that I was there for a site tour. So he figured that I was there with the clients doing a walkthrough before the events. It didn’t know if I was doing meetings there all week. Like nobody knows what I’m doing in my family, right?

[00:27:23] They just know I’m there. And then Philadelphia, Pentagon. Well, guess what? My husband at the time, he was with all the officers of his submarine at the Pentagon that day. Yeah, so, but no one can communicate and Everyone’s freaking out obviously and I have a hundred and fifty Pharmaceutical reps at a hospital that needs to be used for triage.

[00:27:52] We have to get them out of the hospital to Hotel Intercontinental And they’re all in suits and high heels the women And our buses are all in New Jersey because buses don’t stay in New York City when they’re having to wait for a while. There’s no parking for that. They go back to New Jersey and they come back when they’re needed to spot 30 minutes prior.

[00:28:13] So what do we have to do? We have to go all the way up north on foot because there are no vehicles available. Go all the way up north and walk all of these buses. Guests and clients to the Hotel Intercontinental. Not close at all. Obviously we had buses and we’re all hysterical at the same time, but we have to keep calm.

[00:28:35] The van that was rented for that Ellis Island event was still in our possession because we hadn’t returned it yet. None of us own vehicles in New York City, by the way. My boss doesn’t even have a driver’s license, right? Except, here’s the thing, she was on an airplane in D. C. that got landed. She was at a conference, and she was speaking at a meeting, and so she wasn’t in New York City, her partner was, but she was on a plane that got grounded.

[00:29:07] because of what happened, and they were coming for the White House, the Pentagon, whatever they were coming for. So they grounded all the planes. So she’s stuck on an airplane for hours, not knowing what’s happening in her city. We’re all trying to do crisis management while trying not to have a massive breakdown.

[00:29:28] And we finally were like, let’s get the van. We’re going to go to the hospital. And back, we had Nextels back then, walkie talkie and cell phone Nextels. So we would go to, um, you’ll have to explain all this to all your younger listeners in the morning. So then we go to the I 

[00:29:44] Mick Hunt: don’t have visuals. 

[00:29:45] Samara Beth: Yes, yes.

[00:29:45] Nextel equals. Um, so we went, we took the van, my co worker, Kevin and I took the van. We drove it to the hospital. Where we informed everyone what was going on. People got bits and pieces, they didn’t really know. I went to the bathroom, and the women falling. In the bathroom. Oh my god. It was horrible. The women were bawling.

[00:30:09] I can’t believe I’m crying. I haven’t cried about this in years. Like when I say like I remember like it was yesterday. I remember the smell. I remember the feeling. Like I, the sulfur smell, the smell. And then you’re trying hard not to think about what you’re smelling. Cause you don’t want to know. And then we have all these girls in the bathroom crying.

[00:30:29] And they’re from New Jersey and New York. And everyone’s got freckles. Friends and people they know it at the towers and everyone’s freaking out and my co worker Was in the shower when it happened because she had class in the morning She was younger and then she was going to come into work and she was in the shower and she comes out of the shower And you do not want to know what was in her courtyard when she got out of the shower You don’t want to know and i’m not even going to say it because it’s so awful And so then we went and got them and thank god my tour guides and trip directors are all were at the hospital with them And we physically walked blocks and blocks and blocks of the hotel.

[00:31:05] To this day, I have not seen Blue Man Group, by the way. Um, obviously we didn’t make it that night. And, you know, my friends are in the city. My friends are on Broadway. My friends were impacted in so many ways by this. And it changed me. Because once I was able to. Get well what happened was I left Intercontinental.

[00:31:26] I did not want to stay there I did not want to be with my clients anymore everyone was trying to get out of that hotel and go home and the bridges and all the tunnels were closed and I was like, okay I’m gonna go to the plaza Which is where my photographer was staying who is like a brother to me even to this day Jack And so I went stayed at the plaza hotel.

[00:31:46] They got me a room for free. I knew everyone working there anyway Because I was always there And for the first time in the history of the Plaza Hotel, we’re at the restaurants and the bars and they announced dinner’s on us and they treated everyone to dinner and the staff stayed. They took care of everyone instead of going home.

[00:32:06] So it was, it was pretty miraculous. And, but walking up those streets, cause it was, I had to walk from the intercontinental, I couldn’t get a taxi. I wasn’t going on a subway. That wasn’t happening. They didn’t know what was going to happen next. And then once the tunnels were open and the bridges, they would do like one by one.

[00:32:23] Jack lived in Bethesda and my parents lived in Baltimore and he drove me home. And he knew my parents cause he was my wedding photographer and he drove me home to Baltimore to their house. And then overnight, my mom and I drove all the way to Florida. We just took turns. I wouldn’t even stop at a hotel.

[00:32:40] We just kept going. And then I got home to my husband, he, his crew, as soon as they could get out of the Pentagon, they went into their van and they drove back. to Georgia to the submarine base. And then the submarines and all the ships had to be deployed. Everything was sent out because they didn’t know if they were hitting the bases.

[00:32:58] And obviously we lived in Pearl Harbor area. We lived in Hawaii. We know, we know what went down that day. So we just didn’t want to repeat. So they sent everything out. That’s the short version of that story, Mick. I’m telling you, I’m so sorry. It was so long. 

[00:33:13] Mick Hunt: No, no, no, no, no. You are totally good. You’re totally good.

[00:33:16] So a couple of things I want to do rapid fire with you, right? Cause you’re big on branding brand identity. What are three components that people need to think about when they’re building a brand? 

[00:33:29] Samara Beth: Well, you need to know who your audience is. That’s key. I do want to let people know because I’ve had multiple companies and I’ve, you know, moved businesses and stuff.

[00:33:36] And I said it a little bit earlier, your audiences are going to change. And it changes with the economy. It changes with, if it’s an election year, like right now, we’re dealing with that, and it impacts the economy, it impacts people holding onto their money. Um, people are scared to spend in certain situations.

[00:33:54] Holiday parties are not sold out yet, which is unheard of. Um, so there’s a lot of things that happen, and you have to evolve. Which is why my, my, one of my emails is evolve at smartmint. com because you have to evolve and that’s something that I’ve learned to be is a chameleon. You kind of have to be part of whatever environment you’re in and figure out what’s your purpose, what’s your why, what’s your passion.

[00:34:17] It might change. You have to be flexible and then you build that brand based on what you really want to do, genuinely really want to do, and then what the market is paying for. So that’s, that’s one. I guess the second would be being. A chameleon and being able to evolve and change. Um, and the third thing when it comes to brand is you have personal brand and then you have your business brand.

[00:34:42] So your personal brand is who are you? So who is Samara Bath? So Samara Bath is extroverted, outgoing, and, uh, loves to bring people together. Uh, loves to be surrounded by others and entertain and help people build their businesses and help other people make money. My favorite thing to do is to pay my vendors and creative partners.

[00:35:06] So those things are your why, your purpose. You want to make the world a better place? Well, like a toddler. Why? Why? Why? Why? Why? All the way down till you figure it out. I think you mentioned that earlier. 

[00:35:20] Mick Hunt: That’s right. 

[00:35:21] Samara Beth: Um, and that’s what it is. You’re like a toddler. You know, when you say to a kid, I’m sorry, you can’t eat that.

[00:35:27] Why? They’re gonna say, why? At two or three, they’re gonna say, why? Until you get down to it, and before you realize it, your kid has just completely taught you something. 

[00:35:36] Mick Hunt: Right. Yeah, because I told you so doesn’t work. And Newsflash, 

[00:35:40] Samara Beth: do you have kids? 

[00:35:43] Mick Hunt: I do. 

[00:35:44] Samara Beth: Newsflash, right? How old are they? 

[00:35:46] Mick Hunt: Oh, they’re old now.

[00:35:47] They’re 26, 24, 22. 

[00:35:49] Samara Beth: Okay, so mine are 20 and 14. They know more than I do. 

[00:35:53] Mick Hunt: Right. 

[00:35:54] Samara Beth: They’re smarter than I ever was. 

[00:35:56] Mick Hunt: Right. 

[00:35:56] Samara Beth: But they don’t have the street smarts. 

[00:35:58] Mick Hunt: There you go. 

[00:35:59] Samara Beth: I got the streets. So I, you know, and so that’s what I’ve tried to teach my kids. They’re better in math. They’re better in science. They have their dad’s engineer brain.

[00:36:08] I’m a writer. I’m a communicator. I’m a people person. So people say that they hire me because of me. They want me. They want to be a part of whatever I’m a part of. So if that’s you, then you want to build your brand around that. If it’s not you and it’s, they want your services, they want your product. Then build it around that, you know, but separate out your personal brand from your business because you want and I’m a 10x certified Business coach.

[00:36:36] Here’s my water water bottle Um, so as a grand cardon 10x certified business coach, whether you agree with him or like him or not It doesn’t even matter his sales and marketing techniques that we train and coach people on Is brilliant and it may not work for everyone exactly the way he does it but you can tweak it and make it your own Uh, which is what you should be doing with all of your coaches, by the way And so with that I enjoy helping others build their brands and their businesses so that they can save the world because I may not be able to do it on my own.

[00:37:09] We can do it together. You know, I 

[00:37:13] Mick Hunt: love it. One of the things I love doing, and I want to go rapid fire with you on this one, too, is, you know, there are a lot of things that people do that they think they’re doing right, but they’re actually doing it wrong. And so, from Samara Beth, being the certified 10X coach.

[00:37:29] What are two things that a lot of businesses, as it relates to sales and marketing, are doing wrong that they think they’re doing right? 

[00:37:38] Samara Beth: Okay, so I produce retreats and events, right? I especially want, this has to do with events, not internal events. Not corporate internal events, like, you know, if Coca Cola is doing an event, they don’t need to really test things out.

[00:37:52] They can kind of just do it, right? So for me, and that kind of goes back to Coca Cola as the example, actually, why I love them. But at that time, it’s why I got out of the event business and into Pampered Chef. And I’ll have to go back to that because I didn’t finish that, I guess. But, um, yeah, What I do go into a tangents, but I do come back somewhere in the circle Sorry, it’s the brain.

[00:38:14] It’s the ad is the adhd in me. What can I say? So What I say to people that are producing retreats and events Workshops masterclasses those kinds of things Is to pre sell it so come up with a cool name you like make sure it works with what you’re selling You know, have a logo created, create your branding materials, use Canva, you know, or have a VA do it, whatever.

[00:38:39] Make sure that your logo is pretty cool. Cause you’re going to reuse it a lot. It’s going to be on your water bottles and your bags and your, you know, whatever. It’s going to be everywhere. The invitations, that kind of thing. So make sure you’re happy with that. You can always change it later. Don’t stress over it, but try to keep the, do a logo for.

[00:38:56] That brand because you’re branding your event. You’re branding the event So the event is not branded as just you you’re branding the event. Okay, it’s your summit. It’s your whatever so Then you’re going to pre sell it before you put a ton of money down on deposits Once you get some flow and people are really buying into it then invest In it and start small think big i’m a big thinker think big you want madison square garden go for it go for it But let’s start off with a hotel with a breakout room And once you fill it you can go into a larger space.

[00:39:34] You can take over the ballroom You could start with a quarter of ballroom Then do half a ballroom, then do full ballroom. Now, granted it’s based on availability, so it’s not a hundred percent, but stay in touch with the conference sales manager, stay in touch with someone, start with a restaurant, start with a bar, work your way up, go into house of blues.

[00:39:52] You can start with, I used to do a lot of events here in Houston, start with a house of blues. You can start in their smaller room and then move into maybe the restaurant and buy that out. And then move into the concert hall, like go somewhere that has multiple size spaces. So that if you are going into a larger space, it is there, and you don’t have to move venues.

[00:40:12] People don’t know or care what room it’s in, and at least you have the venue. And then once you know that it’s, people want it, then you can move on from there. And if you’re like, oh my gosh, I can’t believe we sold out. We have a thousand people who bought the tickets. You want to go in somewhere bigger, go for it, or wait till the next year.

[00:40:29] You just created the buzz. You’ve already created the buzz. Don’t feel like you have to be greedy and get it all at one time. 

[00:40:36] Mick Hunt: No, I tell people this all the time, especially when they’re doing events, like their first event, whether it’s virtual, in person, hybrid, whatever. If you think you’re going to sell a thousand tickets, Prepare for 100 people to show up.

[00:40:51] Prepare for 100 people because everyone assumes that my ticket is the hottest one and I’ve got it priced right and everyone’s going to attend. But just, you know, this better than I do because you’re in the event space. There’s thousands of events every day. 

[00:41:08] Samara Beth: Every day. You’re 

[00:41:08] Mick Hunt: competing against the world.

[00:41:10] And yes, you might have a terrific event, but so does a thousand other people. And so if you’re playing for a thousand, a hundred are going to be there. 

[00:41:21] Samara Beth: Make you know who else you’re competing with. The Kardashians and all the influencers and everyone who takes over social media who everybody is following and You’re competing with that too because you’re marketing in the same places.

[00:41:35] Even if that’s not your audience you’re still marketing in social media and Online and in groups and stuff and so you’re competing with the big names You’re competing with celebrities. You’re competing with God help us all reality TV shows. You’re competing with all that because you have to think about how many things do, does one person look at in a day?

[00:41:56] Mick Hunt: Yeah, 

[00:41:57] Samara Beth: you know, so from the time they wake up to the time that they’re going to sleep to candy crush How many things are they looking at in a day? Um, and I also want to mention when you’re creating a brand it’s really important to Have your personal brand and have a corporate brand because you can grow and scale that brand You can’t grow and scale yourself.

[00:42:17] So go out there and buy I bought some are about. com I smart beth and co. com like go out there and buy the urls that have your name tied to it because that’s you You That’s you as an author, you as a speaker, you as your business owner, you as a venture capitalist or an angel investor or whatever you are by that personal brand, keep it separate and then have your business as just one element of what you do.

[00:42:40] Don’t let it become you because it will, how are you going to sell it? You know, 

[00:42:46] Mick Hunt: ladies and gentlemen, you just got 100, 000 advice on that last segment right there. Like I promise you, if you don’t listen to anything else, that last segment, Was genuinely the gold. That was the goods, as I it. 

[00:43:00] Samara Beth: Thank you. Well, I can’t take full credit since I learned it from all my amazing coaches, and I do have a lot of different coaches.

[00:43:08] Mick Hunt: You’re the last one that said it, so it’s you right now. 

[00:43:10] Samara Beth: It’s mine! I got that and wasbin, huh? Alright, 

[00:43:17] Mick Hunt: what do you have going on? What’s coming up? 

[00:43:20] Samara Beth: Oh, thanks for asking. So I have my Retreat Revenue Masterclass, which is also a workshop called Paid to Vacation. I mean, how many people? Want to go to Dubai or they want to go climb Mount Kilimanjaro and go to Africa.

[00:43:35] I know, right? I want to go 

[00:43:36] Mick Hunt: to Dubai. I don’t know if I want to climb. 

[00:43:38] Samara Beth: How about a safari? How about a safari? How about that? 

[00:43:41] Mick Hunt: Okay. Okay. With a hot air 

[00:43:42] Samara Beth: balloon over the, over that drafts are my spirit animal, by the way. 

[00:43:46] Mick Hunt: Okay. 

[00:43:47] Samara Beth: Probably because I, I envy the tall. If you, for those who are only listening to this, cause I don’t know if you do video too, but um, I was looking upward.

[00:43:59] I’m five feet tall. So, but there’s. You might want to go to Atlantis Resort Paradise Island, you know, have all the kids do what I call the not so lazy river. You might want to go to Hawaii. You might want to go wherever. You might want to go to all 50 states in the US states. You can. You can do it. You’re the only person in the way.

[00:44:19] Take your skill set, Take what you know, what you love, what your story is, your resilience. My nickname, by the way, is Lil Bamboo, L I L slash Bamboo. Coach Ron Tunick called me that he was a football coach. He’s a radio show host. He has his own radio show in California. And he called me that because I needed to be very resilient in a time where I hit a massive low.

[00:44:41] Going through the divorce and everything, um, was horrible, you know, for me. And so, I just had to keep picking myself up, picking myself up, and, I mean, I was 98 pounds, 94 pounds, whatever, I mean, like, I was tiny. And so, now, I’ve overcome all that, and so, it’s now, it’s like that, that thriving time in your life, and going through, I’m not the only one.

[00:45:04] Divorce is Huge. Tons of people go through it. Everyone’s situation is different. Everyone comes from a different upbringing. Everybody, everybody, everybody, everybody, right? So it’s taking those stories, taking the things you’ve been through. Like, I was pregnant with a, a son, Cameron, who had giant omphalocele.

[00:45:22] His major organs were all outside of his stomach in its own membrane. Like, I had to bury my child. Like, awful, awful situation. And Ava was, you know, a preemie. And, you know, I woke up in a pool of blood in my bed exactly a year after I’d just given birth. Delivered Cameron like you just but I’m here. I’m still here and I’m still here to help those who are going through difficult pregnancies or their children with disabilities or you know, whatever it is like people call upon me because I Verbalized it I didn’t internalize it if you internalize it it eats you alive and I went through massive depression I know what that feels like I know what being suicidal feels like.

[00:46:09] I know what it’s like to Google best way to kill yourself, but I don’t want to kill myself. I don’t want to die. I want to be there to help other people. And I do. And that to me is more important. You know, I love planning birthdays and weddings and mitzvahs and kinship or whatever it may be. I love the corporate events in that bond with my clients.

[00:46:32] But I also love people who have like a message that really need to get that message out. They can’t really do it on their own. But they know someone like me who knows people all over the world. And I’m able to say, okay, you’re in the spiritual sector. I know mediums, I know hypnotherapists. My mom was a past life regression hypnotherapist.

[00:46:52] I know, um, people who are sound meditation specialists and people who are amazing with, you know, special yogas. My son with vertigo, like we know physical therapists and specialists that work with vertigo. Like there’s people who have all these different specialties that have come in my life, in my, 48 young years and I can bring them together and they can do that event together and I do all the work.

[00:47:18] You just send it out. We create all the, the elements. So paid, that’s one thing I do. That’s the do it for you essentially. But the paid to vacation is a retreat revenue masterclass where not only do I teach you how to produce the events, And the retreats, but I also bring in specialists who are the sales managers at resorts who can teach you about the contracts of attrition and hotel room blocks and the spaces and what space would be best for you and, and how it works with, you know, you’ve got your air walls and all the different things that most people don’t know about, you know, what size linen goes on what size table to me, like, it’s so funny.

[00:47:52] Like, you know, you, you kind of. You know it if you’re in the industry, but if you’re not you don’t and most photographers not going to know it But you know, so you just I bring those people to the table those experts Lead generation experts people who do the canva and the graphic designs people who can teach you all of these things Those are special guests In my program and they come in and they teach you that but not only that a lot of coaches don’t appreciate you Um Marketing or selling to their people.

[00:48:23] They feel like, okay, well, I worked hard to get these people together. Um, please don’t sell anyone. This is my community. Um, you guys can be friends. That’s great. But I don’t want you to like, you know, they don’t like that. Not everyone’s like that, but there are coaches like that. And people who have Facebook groups are like that as well.

[00:48:40] Not everyone, but there are Facebook groups are like, please don’t do this. Or they’ll come up with like a day. Please share what you do on Mondays or whatever. And so. In my group, I want you to market and network with each other. I want you to find your community and your group. That’s the point. Is not only are you learning how to do it, you’re meeting people that are going to become your new best friends or your business partners or people who are going to You know, 

[00:49:06] Mick Hunt: that’s right.

[00:49:06] Samara Beth: That’s what I love doing. I love bringing people together. So I do it with a course or I do it for you. Um, and I also am a, a business coach and I coach mostly on marketing and events, but I also, as a Tenex certified business coach with Grant Cardone, I’m a licensee, which means I teach all of his PowerPoints, his workbooks, his marketing.

[00:49:26] I have all of his flyers, his logos, his photos. I’m allowed to use all of that. And then I just pay a commission back to them for being able to use it. And it’s. Fantastic knowledge. I learn from it. 

[00:49:39] Mick Hunt: Amazing. Amazing. And you also have a book series coming out. 

[00:49:43] Samara Beth: So yeah, so the book series is actually, it’s through Habitu Warrior, which is amazing.

[00:49:48] Eric Swanson and John Kovach. I mean, I love them so much. They’re like family. And they became publishers during COVID, um, because they used to do in person events. And as my industry has seen the ups and downs of that, and COVID obviously hit us hard. So, no matter how many times I try to get away from the event industry, it pulls me back in.

[00:50:08] Because that’s your passion, that’s your purpose, that’s your why, right? It’s like, you can’t, you can take the girl out of events, but you can’t take events out of the girl. So Habitu Warrior, this three book series, they have multiple, but this three book series is on human empowerment. And I’m talking about the journey of Little Bamboo and being resilient and discovering the new with Little Bamboo.

[00:50:31] And maybe I should do a children’s book series. 

[00:50:36] Mick Hunt: Sounds like it. Sounds like it. 

[00:50:38] Samara Beth: That’s in my bucket list actually, Mick. I have a bucket list actually, cute. 

[00:50:41] Mick Hunt: Okay. 

[00:50:41] Samara Beth: Oh, oh, that reminds me. I would love to, I have some gifts for your listeners. 

[00:50:46] Mick Hunt: Let’s go. Okay. My listeners love gifts. 

[00:50:48] Samara Beth: I, good, good, good, good. I love gifts too.

[00:50:50] I love giving gifts. Okay. So a couple of things. One is I have a bucket list planner that I made, super cute, um, it’s an e planner, so I’m able right now, because I’m waiting on the market, and the demand, I’m not going to print 100 e planners, if I don’t need to, I don’t need to have stacks, you know, so, it’s an e planner right now.

[00:51:14] I will give you the link and you can share it with your listeners and it will automatically, once they put their information in, it automatically emails it to them with a PDF download for free. And then also I’m going to give you a discount code for all of your listeners to, who want to be part of my group coaching, my paid to vacation course.

[00:51:35] So any retreat. Yep. So I’ll send you the link. And, um, they’re gonna have the discount code that they can use is the FRIENDSNFAMILY, all caps, one word. And I’ll give that to you. It’s usually, it’s a six week to launching your retreat. So you’ll have an event at the end of that, probably sooner. Includes some one on one calls with me.

[00:51:59] And to be honest, I’m very approachable, so I’m not one of those, Well, you used up your 60 minutes and I’m never going to talk to you again. I’m not like that. Um, it’s usually 19. 97, but I’m going to give it to your, your listeners for 4. 97, which is crazy. If 

[00:52:18] Mick Hunt: you’re listening or watching and you don’t go do that right now, like, don’t be my friend anymore.

[00:52:22] That’s an amazing, an amazing, an amazing, an amazing offer. Samara, I appreciate that. 

[00:52:30] Samara Beth: Oh, I love giving and, and we all learn from each other because they’ll become part of our community. And so. You know, who knows? You never know where your next best friend’s going to come from or your next spouse, partner, life partner, or business partner.

[00:52:47] So the more people, that’s why I’m in so many different coaching groups too, because I, I also teach a course called, um, oh, I’d love to do this with you. I just taught it to a bunch of teenager, young kids, and um, they weren’t all teens actually, young kids in 20 somethings on a millionaire mentorship zoom.

[00:53:04] It was, um, And it was my Networking Your Way to Wealth course, which I’ve been teaching for years. I had a kids etiquette course that I taught even when I was pregnant. And it’s wonderful. And I have an entertaining etiquette for adults. And I created Networking Your Way to Wealth or Networking with Intention, depending on the audience.

[00:53:23] And I teach people how to, to do what I’ve had to do for the last 40 some years. So yeah, lots of good stuff. I just, it brings people together. That’s all that matters to me. 

[00:53:34] Mick Hunt: That’s it. The great connector. Little, little Bambino is what I would call you over there. Little bamboo over there. So Samara Beth, where can people follow you and find you?

[00:53:46] I mean, I know if you just Google. She’s there, but where do you want people to follow you? 

[00:53:50] Samara Beth: Yes. And I did bring a lot of things down during COVID because we were all going to die. So I’m like, why am I paying for my company of 12 years went in the red during COVID? And I’m like, that’s it. I’m done with this industry.

[00:54:02] I’m never going back into events. I’m so tired of the ups and downs. Look where I am now. So my website is SamaraBethEndCo. com and Samara is S A M as in Mary, A R A, Beth is my middle name, B as in boy, E T H, and then End is written out, A N D, Co, C O dot com. And guess what, Mick? You’re my co. I’m the co?

[00:54:32] You’re part of my co. 

[00:54:34] Mick Hunt: Let’s go. 

[00:54:35] Samara Beth: Everyone’s my company. Everyone is part of my company. In one way or another. 

[00:54:41] Mick Hunt: Oh, I thought I was special. You just said everyone. Well, 

[00:54:44] Samara Beth: you, I just can’t wait to give you a big bear hug. You’re gonna meet me and you’re gonna see, I literally, like, attack people when I meet them for the first time in person.

[00:54:52] Mick Hunt: I’m scared. You 

[00:54:55] Samara Beth: should be scared. 

[00:54:56] Mick Hunt: There we go. Ladies and gentlemen, make sure that you are giving Samara Beth a follow. All the amazing things that she talked about are going to be in the show notes so that we can make sure that we get you followed, that we can give you all the discounts to everything that we have.

[00:55:10] And I think Samara Beth has one more thing she wants to announce to the world. 

[00:55:13] Samara Beth: One more thing, my Facebook account of 15 years, my personal one, was hacked and destroyed. So um, I had to start over recently. And so I have a new Facebook and I have new all social medias new because they were all attached to that account and Meta wouldn’t let me.

[00:55:30] Fix it. So, or detach them. So please, please follow Samara, Beth and Co on Instagram. You can find me on Facebook. What I’ll do is I’ll give you my digital business card to put in the show notes and it has all the links and numbers and my personal email, my cell phone. Your listeners will have direct access to Samara, Beth.

[00:55:49] Mick Hunt: Wow. Again, If you don’t take advantage of that, don’t call me a friend, because that is amazing that she doesn’t do that often. Ladies and gentlemen, I can promise you. Samara Beth, thank you so much for spending time with us. This has been one of my favorites. You’re awesome. You’re amazing. Thank you. 

[00:56:06] Samara Beth: Thank you.

[00:56:07] This was awesome. I can’t wait to meet you in person. 

[00:56:10] Mick Hunt: Absolutely. Absolutely. And to the listeners and viewers, remember, you’re because. Here’s your superpower. Go unleash it.

[00:56:22] Podcast Outro: Thank you for tuning in to make unplugged, keep pushing your limits, embracing your purpose and chasing greatness until next time, stay unstoppable.